Commitment to and connection with green brands : perspectives of consumer social responsibility and terror management theory
Anni Rahimah, Ben-Roy Do, Angelina Nhat Hanh Le and Julian Ming Sung Cheng
| Year of publication: |
2024
|
|---|---|
| Authors: | Rahimah, Anni ; Do, Ben-Roy ; Le, Angelina Nhat Hanh ; Cheng, Julian Ming Sung |
| Subject: | Brand commitment | Brand connection | Consumer social responsibility | Death anxiety | Religiosity | Self-esteem | Terror management theory | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Terrorismus | Terrorism | Verantwortung | Responsibility | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-11-2022-4214 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015164668