Commitment, trust, relative dependence, and customer loyalty in the B2B setting : the role of customer satisfaction
Emmanuel Arthur, George Cudjoe Agbemabiese, George Kofi Amoako and Patrick Amfo Anim
| Year of publication: |
2024
|
|---|---|
| Authors: | Arthur, Emmanuel ; Agbemabiese, George Cudjoe ; Amoako, George Kofi ; Anim, Patrick Amfo |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 5, p. 933-948
|
| Subject: | Emerging market | Trust | Satisfaction | Loyalty | Ghana | Commitment | Relative dependence | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-08-2022-0375 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015080874