Commoditization and the strategic response
Andrew Holmes
| Year of publication: |
c2008
|
|---|---|
| Authors: | Holmes, Andrew |
| Publisher: |
Aldershot [u.a.] : Ashgate Pub |
| Subject: | Produktmanagement | Product management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 223 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Commoditization : coming to a company near you -- The first wave : commodities and commoditization -- The middle wave : the commoditization of industries -- Cornerstones of the final wave : globalization and the internet -- The final wave : commoditization of white collar work -- Business impacts -- Individual impacts -- Business responses -- Surviving in a commoditized world -- Individual responses -- Where will commoditization take us? 0802 |
| ISBN: | 978-0-566-08743-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003522761