Commoditization and the strategic response
Andrew Holmes
| Year of publication: |
2008
|
|---|---|
| Authors: | Holmes, Andrew |
| Publisher: |
Aldershot : Gower |
| Subject: | Produktmanagement | Kreativität | Strategisches Management | Creative ability in business | Product management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 223 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-566-08743-X ; 978-0-566-08743-1 |
| Classification: | Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004898401