Common mistakes in designing and implementing service guarantees
| Year of publication: |
2011
|
|---|---|
| Authors: | McColl, Rod ; Mattsson, Jan |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 25.2011, 6 (13.9.), p. 451-462
|