Communicating for Better Channel Relationships - Using intensive communications that signal collaborative intent to dealers may enhance channel outcomes.
| Year of publication: |
1999
|
|---|---|
| Authors: | Mohr, Jakki J. ; Fisher, Robert J. ; Nevin, John R. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 8.1999, 2, p. 39-45
|