Communicating legal information to online customers transparently : a multidisciplinary multistakeholderist perspective
Ognyan Seizov and Alexander J. Wulf
| Year of publication: |
2021
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|---|---|
| Authors: | Seizov, Ognyan ; Wulf, Alexander J. |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 33.2021, 2, p. 159-177
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| Subject: | corporate marketing | customer information | information disclosures | online commerce | qualitative research | Transparency | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Electronic Commerce | E-commerce | Unternehmenspublizität | Corporate disclosure | Konsumentenverhalten | Consumer behaviour | Informationsverbreitung | Information dissemination | Informationsverhalten | Information behaviour | Öffentlichkeitsarbeit | Public relations | Informationsökonomik | Economics of information | Qualitative Methode | Qualitative method | Information | Transparenz | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2020.1742841 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012483608