Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Varsha Jain, Subhadip Roy, Neha Damle, and Khyati Jagani
| Year of publication: |
July-September 2016
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|---|---|
| Authors: | Jain, Varsha ; Roy, Subhadip ; Damle, Neha ; Jagani, Kyati |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 33.2016, 3, p. 239-254
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| Subject: | Conceptual model | in-depth interviews | India | integrated marketing communication | multi-stakeholders | nutraceuticals | Stakeholder | Indien | Marketingmanagement | Marketing management | Kommunikation | Communication | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2016.1199220 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011584750