Communicating packaging eco-friendliness : an exploration of consumers’ perceptions of eco-designed packaging
Lise Magnier and Dominique Crié
| Year of publication: |
2015
|
|---|---|
| Authors: | Magnier, Lise ; Crié, Dominique |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 43.2015, 4/5, p. 350-366
|
| Subject: | In-depth interviews | Eco-design | Ecological cues | Packaging design | ZMET interviews | Verpackung | Packaging | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Befragung | Interview | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011298831