Communicating product size using sound and shape symbolism
Stacey M. Baxter (Newcastle Business School, University of Newcastle, Callaghan, Australia), Jasmina Ilicic (Monash University, Melbourne, Australia), Alicia Kulczynski (Newcastle Business School, University of Newcastle, Callaghan, Australia), Tina Lowrey (Department of Marketing, HEC Paris, Paris, France)
| Year of publication: |
2015
|
|---|---|
| Authors: | Baxter, Stacey M. ; Ilicic, Jasmina ; Kulczynski, Alicia ; Lowrey, Tina M. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 5, p. 472-480
|
| Subject: | Brand name | Children | Brand meaning | Markenführung | Brand management | Markenartikel | Brand | Kinder | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Produktgestaltung | Product design | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-11-2014-0748 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011443022