Communicating the fair trade message : the roles of reputation and fit
Jos Bartels, Machiel J. Reinders, Chrissie Broersen and Sarah Hendriks
| Year of publication: |
2020
|
|---|---|
| Authors: | Bartels, Jos ; Reinders, Machiel J. ; Broersen, Chrissie ; Hendriks, Sarah |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 4, p. 523-547
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| Subject: | consumer-brand identification | electronic word-of-mouth | Fair trade reputation | fit | scepticism | Fairer Handel | Fair trade | Reputation | Virales Marketing | Viral marketing | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2019.1662251 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012260232