Communicating the Impact of Communication for Development : Recent Trends in Empirical Research

Contents -- Preface -- 1. Introduction -- Growing Interest in Communication for Development and the Challenges Facing Communication Initiatives -- Demonstrating the Impacts of Communication for Development: A Domain of Self-Reporting by Organizations -- 2. Theoretical Models in Communication for Development -- 3. Trends in Recent Research -- Paradigmatic and Theoretical Underpinnings of Empirical Research -- Trends in Communication Approaches and Techniques -- 4. Evidence of the Impacts of Communication for Development -- Impacts of Communication by the Types of Outcome -- Impacts of Integrated Communication Strategies -- 5. Discussion -- Evidence at Hand -- Blind Spots in Recent Research -- 6. Conclusion -- Communicating the Impact of Communication for Development -- Attention to Structural Problems -- Methodological Integration -- References -- List of Tables -- 1. Theoretical Models Used in Development Communication Projects/Empirical Evaluations -- 2. Levels of Participation Reported in Empirical Studies Analyzing Participatory Communication Intervention -- 3. Communication Intervention Projects Employing Interpersonal Communication -- 4. Communication Intervention Projects Employing Entertainment Education and Social Marketing -- 5. Communication Channels Employed in Entertainment Education and Social Marketing Campaigns -- 6. Group Communication Strategies Implemented in Participatory Communication Projects -- 7. Types of Communication Intervention Outcomes -- 8. The Use of Multiple Communication Methods in Development Communication Projects -- List of Figures -- 1. Development Communication Strategies Reviewed in Recent Empirical Studies.