Communicating Total Reward at O2

Purpose – This paper looks at reward structures for employees at O2. Design/methodology/approach – O2 gave pensions and share plans a complete communications facelift. They set up drop‐in surgeries and introduced a Total Reward website. Findings – O2 saw a huge increase in understanding of how share plans work. There was a steady increase in pension scheme membership and the reward website was viewed very positively. Originality/value – The hope is that the understanding that people have of their total package will mean that they feel better equipped to make good choices about their benefits, and crucially, they will have more of an appreciation of the investment that O2 makes in them.