Communicating with nonprofit publics in China : applying the RISP model to prosocial intentions
Year of publication: |
2019
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Authors: | Xiao, Anli ; Overton, Holly ; Li, Ruobing |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 1, p. 82-107
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Subject: | information processing | nonprofit organizations (NPOs) | Public relations | risk information seeking and processing (RISP) model | Nonprofit-Organisation | Nonprofit organization | Öffentlichkeitsarbeit | China | Informationsverhalten | Information behaviour | Informationsökonomik | Economics of information |
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