Communicating with the multicultural consumer : theoretical and practical perspectives
Barbara Mueller
| Year of publication: |
2008
|
|---|---|
| Authors: | Mueller, Barbara |
| Publisher: |
New York : Lang |
| Subject: | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Ethnische Gruppe | Ethnic group | Marktsegmentierung | Market segmentation | Werbepsychologie | Psychology of advertising | USA | United States | Multikulturelle Gesellschaft | Zielgruppe | Marketing | Kommunikationspolitik |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | XXI, 328 S. Ill., graph. Darst. 230 mm x 160 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-0-8204-8119-7 ; 0-8204-8119-X ; 978-0-8204-8119-7 ; 978-1-4331-0204-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003440523