Communicating with the multicultural consumer : theoretical and practical perspectives
Barbara Mueller
| Year of publication: |
2008
|
|---|---|
| Authors: | Mueller, Barbara |
| Publisher: |
New York, NY [u.a.] : Lang |
| Subject: | USA | Multikulturelle Gesellschaft | Marktsegmentierung | Zielgruppe | Marketing | Kommunikationspolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 328 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-8204-8119-7 ; 0-8204-8119-X |
| Classification: | Marketing ; Wirtschaftsentwicklung, Wirtschaftsstruktur: Allgemeines |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004915043