Communication channel efficiency across the early lifecycle stages of a brand
Aimee S. Riedel, Meredith Lawley, Dawn Birch
| Year of publication: |
2023
|
|---|---|
| Authors: | Riedel, Aimee S. ; Lawley, Meredith ; Birch, Dawn |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 1, p. 254-266
|
| Subject: | Brand lifecycle | brand strategies | communication channel | Markenführung | Brand management | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Lebenszyklus | Life cycle | Produktlebenszyklus | Product life cycle | Markenartikel | Brand | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2021.1897864 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303198