Communication, interactivity, and satisfaction in B2B relationships
Micah Murphy, C. M. Sashi
| Year of publication: |
January 2018
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|---|---|
| Authors: | Murphy, Micah ; Sashi, C. M. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 68.2018, p. 1-12
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| Subject: | Personal communication | Digital communication | Impersonal communication | Interactivity | Satisfaction | Business-to-business relationships | Kommunikation | Communication | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Interne Kommunikation | Internal communication | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2017.08.020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011822080