Communication of CSR practices and apparel industry in India : perspectives of companies and consumers
Sujana Adapa and Subba Reddy Yarram
| Year of publication: |
2023
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|---|---|
| Authors: | Adapa, Sujana ; Yarram, Subba Reddy |
| Published in: |
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives. - Cham : Springer International Publishing, ISBN 978-3-031-07326-7. - 2023, p. 137-161
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| Subject: | Apparel companies | Communication | Consumer reviews | CSR practices | India | Corporate Social Responsibility | Corporate social responsibility | Indien | Bekleidungsindustrie | Clothing industry | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Bekleidung | Clothing | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-07326-7_6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013543216