Communication strategies for enhancing perceived fit in the CSR sponsorship context
Yong Seok Sohn; Jin K. Han; Sung-Hack Lee
| Year of publication: |
2012
|
|---|---|
| Authors: | Sohn, Yong Seok ; Han, Jin K. ; Lee, Sung-hack |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 31.2012, 1, p. 133-146
|
| Subject: | Sponsoring | Sponsorship | Corporate Social Responsibility | Corporate social responsibility | Marketingmanagement | Marketing management |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009510689