Communication Strategies in Cosmetic Surgery Websites: An Application of Taylor's Six-Segment Message Strategy Wheel
| Year of publication: |
2013
|
|---|---|
| Authors: | Ahn, Ho-Young (Anthony) ; Wu, Lei ; Taylor, Ronald E. |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa : Taylor & Francis, ISSN 0735-9683, ZDB-ID 6394280. - Vol. 30.2013, 2 (1.4.), p. 97-113
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