Communication strategies of entrepreneurial organizations in mobile apps industry : hidden communication prior to product launch
Wei Shi, Matthew Weber
| Year of publication: |
2022
|
|---|---|
| Authors: | Shi, Wei ; Weber, Matthew |
| Published in: |
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-0658, ZDB-ID 2401005-4. - Vol. 18.2022, 1, p. 1-15
|
| Subject: | Attention | Communication Strategy | Entrepreneurial Organization | Product Launch | Strategic Silence | Interne Kommunikation | Internal communication | Kommunikation | Communication | Strategisches Management | Strategic management | Produktentwicklung | New product development | Mobile Anwendung | Mobile application | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJKM.291092 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014307041