Communication strategies to enhance the effectiveness of product placement in movies : the case of comparative appeal
Alain d'Astous; Chemsi Berrada
| Year of publication: |
2011
|
|---|---|
| Authors: | d'Astous, Alain ; Berrada, Chemsi |
| Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 21055956. - Vol. 14.2011/12, 1, p. 45-55
|
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Zsfassung in franz. und span. Sprache |
| Source: |
Persistent link: https://www.econbiz.de/10009894225