Communication strategy and Romanian brands' dynamics between 2012 and 2013
Carmen Gabriela Secară (University of Pitești)
| Year of publication: |
December 2014
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|---|---|
| Authors: | Secară, Carmen Gabriela |
| Published in: |
Economics, management and financial markets. - New York, NY : Addleton Acad. Publ., ISSN 1938-212X, ZDB-ID 2270776-1. - Vol. 9.2014, 4, p. 312-317
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| Subject: | strategy | communication | brand | advertising | Markenführung | Brand management | Rumänien | Romania | Werbung | Advertising | Öffentlichkeitsarbeit | Public relations | Werbewirkung | Advertising effects | Markenartikel | Brand | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Interne Kommunikation | Internal communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011544548