Communication using celebrities in the non-profit sector : determinants of its effectiveness
María del Mar García de los Salmones, Rafael Dominguez and Angel Herrero
| Year of publication: |
2013
|
|---|---|
| Authors: | Garcia de los Salmones Sanchez, Maria del Mar ; Dominguez, Rafael ; Herrero, Ángel |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 32.2013, 1, p. 101-119
|
| Subject: | Nonprofit-Marketing | Nonprofit marketing | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009722518