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The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen, (2010)
Some applications of operational research in advertising
Higgins, J.C., (1973)
Some factors influencing the media decision
Grønhaug, Kjell, (1972)
Cost benefit analysis: a summary of the methodology
Holt, Glen, (2002)
Communicating the value of your libraries
Holt, Glen, (2007)
Dollars and sense in library crises