Community creation by means of a social media paradigm

Purpose – The purpose of this paper is to present a case study from which a framework for the purposeful building of knowledge communities by means of social media is formulated. Design/methodology/approach – The approach first takes the form of a literature review. Based on a review of literature as well as on various data sets and surveys within the case study organisation, a social media tool is developed and implemented as a platform to build a knowledge community. Findings – That there is a need for more information by means of practical experimentation in the current literature. In addition to this, eight steering points for constructing a framework of best practice in the purposeful creation of knowledge communities are submitted. Research limitations/implications – The above‐mentioned points are still undergoing field evaluation and further analytics is been undertaken. Originality/value – The paper provides detail into a social media campaign. Further corporations will be able to build on the findings to construct a framework for the purposeful creation of communities facilitated by social media technologies.