Community crosstalk : an exploratory analysis of destination and festival eWOM on Twitter
Nigel L. Williams; Alessandro Inversini; Dimitrios Buhalis; Nicole Ferdinand
| Year of publication: |
2015
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|---|---|
| Authors: | Williams, Nigel L. ; Inversini, Alessandro ; Buhalis, Dimitrios ; Ferdinand, Nicole |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 9/10, p. 1113-1140
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| Subject: | festivals | eWOM | Twitter | social network analysis | community of interest | Soziales Netzwerk | Social network | Social Web | Social web | Großveranstaltung | Big event | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011405215