Community Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
Helge Kaul ... [(Hrsg.)]
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Kaul, Helge (contributor) |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Marketingmanagement | Soziales Netzwerk |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 263 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-7910-2757-9 ; 3-7910-2757-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004925766