Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Scott A. Thompson, Molan Kim, and Keith Marion Smith
| Year of publication: |
April 2016
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|---|---|
| Authors: | Thompson, Scott A. ; Kim, Molan ; Smith, Keith Marion |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 2, p. 280-295
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| Subject: | consumer-to-consumer helping | consumer communities | brand communities | oppositional loyalty | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Bürgerbeteiligung | Public participation | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Partizipation | Participation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.13.0301 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011485356