Comparative advertising in the Czech Republic : an empirical study
Král, P., Machek, M., Karel, T.
| Year of publication: |
2016
|
|---|---|
| Authors: | Král, Petr ; Machek, Martin ; Karel, Tomáš |
| Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 5.2016, 4, p. 34-46
|
| Subject: | Marketing | comparative advertising | Czech Republic | Central Europe | Škoda | Hyundai | Tschechien | Vergleichende Werbung | Comparative advertising | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011668082