Comparative advertising wars : an historical analysis of their causes and consequences
Fred Beard
| Year of publication: |
2010
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|---|---|
| Authors: | Beard, Fred |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 30.2010, 3, p. 270-286
|
| Subject: | Marketingmanagement | Marketing management | Vergleichende Werbung | Comparative advertising | Wirtschaftsgeschichte | Economic history | USA | United States | 1928-2000 |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008650944