Comparative analysis of attributions from customer experiences and journeys
David A. Gilliam, Teresa Preston, Casey C. Rockwell, and John R. Hall
| Year of publication: |
2022
|
|---|---|
| Authors: | Gilliam, David A. ; Preston, Teresa ; Rockwell, Casey C. ; Hall, John R. |
| Subject: | attribution theory | crisis | customer experience | customer journey | sensemaking | services | touchpoints | value co-creation | value co-destruction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14707853211060262 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013389119