Comparative analysis of experience-oriented customer needs and manufacturer supplies based on the Kano model
Jon-Chi Shyu, Wei Chang and Hsien-Tang Ko
| Year of publication: |
2013
|
|---|---|
| Authors: | Shyu, Jon-chi ; Chang, Wei ; Ko, Hsien-tang |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 24.2013, 11, p. 1272-1287
|
| Subject: | Kano's model | experiential marketing | experience-oriented | customer needs | multi-entertainment | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Messung | Measurement | Taiwan | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010207240