Comparative Analysis of Reference Price Models
| Year of publication: |
1997
|
|---|---|
| Authors: | Briesch, Richard A. ; Krishnamurthi, Lakshman ; Mazumdar, Tridib ; Raj, S.P. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 24.1997, 2, p. 202-214
|