Comparative analysis of results of online and offline customer satisfaction & loyalty surveys in banking services in Montenegro
Milorad Jovović, Bojana Femić-Radosavović , Milena Lipovina-Božović
| Year of publication: |
May 2017
|
|---|---|
| Authors: | Jovović, Milorad ; Femić-Radosavović, Bojana ; Lipovina-Božović, Milena |
| Published in: |
Journal of central banking theory and practice. - Podgorica, ISSN 1800-9581, ZDB-ID 2673361-4. - Vol. 6.2017, 2, p. 65-76
|
| Subject: | Customer satisfaction | loyalty | services | banking | online vs offline research | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Bankgeschäft | Banking services | Konsumentenverhalten | Consumer behaviour | Bank | Dienstleistungsqualität | Service quality | Electronic Banking | Electronic banking | Montenegro |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/jcbtp-2017-0013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011721439