Comparative analysis of selected probabilistic customer lifetime value models in online shopping
Year of publication: |
2019
|
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Authors: | Jasek, Pavel ; Vrana, Lenka ; Sperkova, Lucie ; Smutny, Zdenek ; Kobulsky, Marek |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Publ. House "Technika", ISSN 2029-4433, ZDB-ID 2400520-4. - Vol. 20.2019, 3, p. 398-423
|
Subject: | online retail | marketing management | e-commerce | probabilistic model | CEE region | B2C | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Einzelhandel | Retail trade | Osteuropa | Eastern Europe |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/jbem.2019.9597 [DOI] hdl:10419/317334 [Handle] |
Classification: | C53 - Forecasting and Other Model Applications ; M21 - Business Economics ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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