Comparative, cross-cultural, and cross-national research : a comment on good and bad practice
John Cadogan
| Year of publication: |
2010
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|---|---|
| Authors: | Cadogan, John |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 27.2010, 6, p. 601-605
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| Subject: | Wissenschaftliche Methode | Scientific method | Internationales Marketing | International marketing | Kulturelle Identität | Cultural identity | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008778783