Comparative CSR decision-making in the Middle East : an exploratory study

Purpose: This study aims to explore the commonalities and differences of corporate social responsibility (CSR) perceptions among business leaders in Oman and Lebanon, two Middle Eastern countries forming a comparative dyad with a high level of cultural variance within the Arab cluster. Design/methodology/approach: Semi-structured interviews were used to elicit qualitative data that were analyzed by means of multilevel analysis. Findings: The findings provide empirical evidence that CSR is a powerful factor in managerial decision-making in the Middle East with the national cultures of Oman and Lebanon exerting partially differing effects on CSR decision-making. Practical implications: The study enlightens practicing managers and policymakers in terms of the salience of multiple actors’ influence on CSR decision-making processes and the responses they may receive when developing and implementing CSR initiatives in the Middle East. Originality/value: The study proposes a seven nodal model, which captures the flow of CSR decision-making in the research contexts.