Comparative effect of product attributes and corporate attributes on brand preference : an empirical study
Sudas Roy; Avijit Ghosh
| Year of publication: |
1975
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|---|---|
| Authors: | Roy, Sudas ; Ghosh, Avijit |
| Published in: |
Management and labour studies. - London [u.a.] : Sage Publ., ISSN 0258-042X, ZDB-ID 751200-4. - Vol. 1.1975, 1, p. 16-20
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| Subject: | Markenartikel |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002712176