Comparative evaluation of empirical response functions in sales management decision making
Raymond W. LaForge; David W. Cravens; Gipsie B. Ranney
| Year of publication: |
1984
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|---|---|
| Authors: | LaForge, Raymond W. ; Cravens, David W. ; Ranney, Gipsie B. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 12.1984, 3, p. 377-391
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| Subject: | Absatzpolitik | Verkaufsleiter | Unternehmensfrorschung | Betriebsökonometrie |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003519752