Comparative evaluation of empirical response functions in sales management decision making
| Year of publication: |
1984
|
|---|---|
| Authors: | LaForge, Raymond W. ; Cravens, David W. ; Ranney, Gipsie B. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 12.1984, 3, p. 377-391
|
| Publisher: |
Elsevier |