Comparative exploration of key challenges in customer co-design using theories of social presence
Stefan Thallmaier and Hagen Habicht
| Year of publication: |
2015
|
|---|---|
| Authors: | Thallmaier, Stefan ; Habicht, Hagen |
| Published in: |
Management of permanent change. - Wiesbaden : Springer Gabler, ISBN 3-658-05013-6. - 2015, p. 121-142
|
| Subject: | Mass Customization | Mass customization | Kundenintegration | Customer integration | Digitale Medien | Digital media | Wirkungsanalyse | Impact assessment | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010466355