Comparative Marketing: An Interdisciplinary Framework for Institutional Analysis
| Year of publication: |
1997
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|---|---|
| Authors: | Iyer, Gopalkrishnan R. |
| Published in: |
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609x. - Vol. 28.1997, 3, p. 531-562
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