Comparative study of customer relationship management research from East Asia, North America and Europe : a bibliometric overview
Wei Liu, Zongshui Wang, Hong Zhao
| Year of publication: |
2020
|
|---|---|
| Authors: | Liu, Wei ; Wang, Zongshui ; Hong, Zhao |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 30.2020, 4, p. 735-757
|
| Subject: | Customer relationship management (CRM) | Bibliometrics | Co-word analysis | Comparative analysis | Research trends | Beziehungsmarketing | Relationship marketing | Bibliometrie | Ostasien | East Asia | Nordamerika | North America | Forschung | Research | Europa | Europe | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-020-00395-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012419595