Comparative thick description : articulating similarities and differences in local consumer experience
Jean-Claude Usunier and Stéphane Sbizzera
| Year of publication: |
2013
|
|---|---|
| Authors: | Usunier, Jean-Claude ; Sbizzera, Stéphane |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 30.2013, 1, p. 42-55
|
| Subject: | Lebensmittel | Food | Konsumentenverhalten | Consumer behaviour | Sprache | Language | Ethnologie | Ethnology | Qualitative Methode | Qualitative method | China | Kroatien | Croatia | El Salvador | Frankreich | France | Deutschland | Germany | Japan | Mexiko | Mexico | Thailand | Tunesien | Tunisia | Türkei | Turkey |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009730549