Comparing apples to apples or apples to oranges : the role of mental representation in choice difficulty
Eunice Kim Cho, Uzma Khan, and Ravi Dhar
| Year of publication: |
2013
|
|---|---|
| Authors: | Cho, Eunice Kim ; Khan, Uzma ; Dhar, Ravi |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 4, p. 505-516
|
| Subject: | choice difficulty | mental representation | choice satisfaction | mindsets | construal | choice comparability | Apfel | Apple | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009786157