Comparing blogs with print ads for corporate branding : the role of source credibility
Gema Vinuales, Daniel A. Sheinin
| Year of publication: |
2020
|
|---|---|
| Authors: | Vinuales, Gema ; Sheinin, Daniel A. |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 14.2020, 2, p. 168-183
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| Subject: | source credibility | corporate identity | corporate branding | blogs | print ads | marketing communications | media effectiveness | corporate message | Markenführung | Brand management | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Unternehmenskultur | Corporate culture | Werbewirkung | Advertising effects | Web 2.0-Technologien | Web 2.0 technologies | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Glaubwürdigkeit | Credibility | Printwerbung | Print advertising | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2020.107660 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012252814