Comparing churn prediction techniques and assessing their performance : a contingent perspective
Year of publication: |
May 2016
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Authors: | Tamaddoni, Ali ; Stakhovych, Stanislav ; Ewing, Michael |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 19.2016, 2, p. 123-141
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Subject: | customer churn | prediction | profitability | retention | probability models | data mining | simulations | Prognoseverfahren | Forecasting model | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing | Simulation |
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