Comparing effects of country reputation and the overall corporate reputations of a country on international consumers' product attitudes and purchase intentions
Minjeong Kang; Sung-Un Yang
| Year of publication: |
2010
|
|---|---|
| Authors: | Kang, Minjeong ; Yang, Sung-un |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 13.2010/11, 1, p. 52-62
|
| Subject: | Herkunftsbezeichnung | Designation of origin | Firmenimage | Corporate reputation | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003987871